Remaining local-first allows us to prioritise the areas of Brighton that need connectivity most. Unlike national providers, we are not driven by maximising mass-market profits or investor expectations.
National wholesale networks tend to prioritise scale and standardisation. We take the opposite approach. We build where it matters, not where it is easiest.
Reliable internet access is now a gateway to essentials. When people are priced out or locked out, inequality spreads.
We design our terms around insecure incomes and insecure housing, because those are real conditions of life in Brighton & Hove.
We do not use long-term contracts. They are unfair for many people, especially young renters who often cannot secure a tenancy longer than six months.
Upfront installation fees are a major barrier. We remove them entirely for homes.
We do not add automatic inflation-linked increases mid-contract. The aim is stable pricing people can trust, not surprises baked into the calendar.
If a customer misses payments, we accept any reasonable payment plan. We work with people to catch up without shame or pressure.
We have never cut off a single subscriber for falling behind. That is a deliberate choice.
In the rare cases where we cannot reach a non-paying customer, we can pause their membership and slow down their connection until they are ready to continue. No one else does this. It is more disruptive for us operationally, but it is a more human way to handle real-life financial strain.
Because we own our network end-to-end, we avoid the ongoing wholesale line rental costs that national ISPs must pay to use third-party infrastructure.
This changes what is possible. Our ongoing connection costs are extremely low, allowing us to support customers flexibly and sustainably, and to tolerate longer breakeven periods where inclusion matters more than speed of return.
Brighton’s small businesses and sole traders do not need enterprise complexity to get reliable fibre.
Larger national providers often apply the same slow, expensive treatment to a small shop as they do to a large corporation. We aim to connect local businesses quickly and more affordably.
Where appropriate, we also allow sole operators to use residential services to help keep costs down without compromising reliability.
We have no external shareholders and a formal dividend lock.
Every pound stays in Brighton, invested directly into network expansion, reliability, and affordability.
We aim to build a network that improves the city without adding unnecessary environmental cost.
We are developing a true low-cost tariff for residents receiving benefits.
Because we own the infrastructure, we can sustain longer breakeven periods than national ISPs. That lets us design terms around real life: short tenancies, variable income, and the need for stability without punitive clauses.